J.C. Penney Revamps Activewear Private Brand As The Category Surges
Jan 11, 2021
J.C. Penney on Thursday unveiled a new iteration of its Xersion activewear line for children, women and men, using performance fabrics and available in inclusive sizing. The assortment is available now in stores and online, priced between $12 and $70, according to a company press release. The revamp of Xersion, initially launched in 2008, is the first of similar efforts planned for this year, the company said. It follows changes and launches of other private labels last year, including its Stylus apparel and Linden Street home brands. Read more at Retail Dive.
