J.Crew Finally Launches A Loyalty Program, Looking To End Long Losing Streak

by MR Magazine Staff

J.Crew’s shoppers have been defecting in droves for a long time now, so the apparel chain is trying something new to win back some of their loyalty: its first rewards plan open to everybody. The chain, which has reported 13 straight quarters of sharp comparable sales declines, on Tuesday announced a loyalty program that offers standard perks such as a $5 store credit for each $200 spent and goodies like free standard shipping to people who sign up for the program, which costs nothing to join. While J.Crew, part of J.Crew Group along with smaller but growing Madewell, does already offer rewards to its store card holders, the program, called J.Crew Rewards, goes further by being open to anyone regardless of how they pay. Read more at Fortune.