J.LINDEBERG WELCOMES KEVIN YU AS GOLF AMBASSADOR AMIDST DYNAMIC EXPANSION

J.Lindeberg is happy to announce the addition of Taiwanese golf sensation Kevin Yu to its roster of golf ambassadors. At 26, Kevin has rapidly ascended the professional golf ranks, capturing his first PGA Tour victory at the Sanderson Farms Championship in October 2024.

Kevin Yu’s journey began in Taoyuan, Taiwan, where he revealed his talent early on by winning a gold medal at the 2013 Asian Youth Games. He further refined his skills at Arizona State University, achieving three individual collegiate titles before turning professional in 2021. Known for his exceptional ball-striking abilities and strategic approach, Kevin has quickly become a rising force on the PGA Tour.

“Joining J.Lindeberg feels like a natural fit for me and I’m excited for what we can achieve together,” says Kevin Yu. “To succeed in this sport, you have to be willing to push limits, challenge expectations and continuously evolve both on and off the course – and J.Lindeberg shares that same drive.”

Kevin’s alignment with J.Lindeberg comes during a period of growth for the brand. In 2025, J.Lindeberg has expanded its ambassador family to include profiles such as Matthieu Pavon, Niklas Nørgaard, Yealimi Noh, Mia Baker and Kathryn Newton.

“Kevin’s dedication and performance really align with our ethos of bridging sport and fashion,” says Hans-Christian Meyer, CEO of J.Lindeberg. “We’re thrilled to welcome him to our ambassador family during this exciting time of expansion.”

Kevin Yu will play in J.Lindeberg’s latest golf collection at The Players Championship on March 13–16, 2025, at TPC Sawgrass in Ponte Vedra Beach, Florida.