by John Russel Jones

J. Press, the “tailor-of-choice” to generations of Ivy Leaguers has unveiled its new Pennant Label shop at 501 Madison Avenue. This is the second New York City shop for J. Press with the Heritage label store continuing to call the Yale Club home at 51 East 44th Street.

The J. Press Pennant Label is a fresh take on Ivy classics featuring a softer feel and an updated modern fit. With a more expressive, logo-driven aesthetic backed by a global sourcing strategy that distinguishes itself from the Heritage line, Pennant Label features a full range of sportswear including officially licensed Ivy League school merchandise, accessories, and a growing component of tailored clothing. Retails run from $495 for a navy merino blazer or a varsity jacket, to $195 for a (Yale or Harvard) cardigan, to Oxfords for just under $100. 

“We are thrilled to expand the Pennant Label into its own space and to be able to present an unabridged expression of the line,” said Jun Murakami, CEO of J.Press USA. “There’s been so much interest in a casual and fun collection like Pennant from our customers. We wanted to offer them something that expresses their style in a modern way.”

The new Pennant Label shop has touches of the iconic styling of J. Press but with a slightly more minimal aesthetic. The 1,144 square foot space sits on a stretch of Madison Avenue famed for the important names in menswear. In addition to the new Pennant Label Madison store, there will be two additional Pennant Label shop-in-shops at the J. Press stores in New Haven and Washington D.C.