Jaeger-LeCoultre Just Opened an NYC Exhibition to Honor Its Most Popular Watch, the Reverso

Fancy a horological treat this week?

One block away from Jaeger-LeCoultre’s boutique on 701 Madison Avenue in New York City, the company has opened up a temporary pop-up cafe called “Reverso 1931” in what used to be Vacheron Constantin’s old boutique. Word has it that Jaeger-LeCoultre (owned by Richemont, which also owns Vacheron Constantin) will also soon be expanding its footprint in Manhattan, but in the meantime, it’s taking over the space to highlight its much revered Reverso model, which celebrated its 90th anniversary last year, with the café which sits adjacent to an exhibition of the Reverso. Read more at Robb Report.