by Stephen Garner
james harden y-3

NBA All-Star James Harden has launched two new signature scents at home fragrance brand Pura.

In his new role as creative director of Pura, Harden worked alongside International Flavors & Fragrances’ senior perfumer Laurent LeGuernec and the Pura team to bring “13-Confidence” and “13-Relaxation” to life.

13-Confidence is a fusion of spices and marine freshness with a mix of amber woods. 13-Relaxation smells of ruby grapefruit with a blend of smooth woods and Tonka.

“I don’t think we truly know the power of smell. In working with Laurent and Pura to create fragrances that represent who I am, it was important for me to express different elements of my life,” said Harden. “You need both confidence and recovery time to be successful and these scents allow you to flow effortlessly through both.”

LeGuernec, who has created and collaborated on over 300 fragrances including Michael by Michael Kors and Lovely by Sarah Jessica Parker, added, “I believe that true champions carry themselves with bravado and style. Working with Harden to create these fragrances, I wanted to be very fearless in the choice of ingredients, to convey the feeling of fortitude and elegance at the same time.”

Harden’s exclusive fragrances join the company of other high-profile brands Pura has collaborated with including NEST, Capri Blue, Votivo, Thymes, among others.

Pura x James Harden Fragrances retail for $18 each or $85 for the set, inclusive of the Pura device and two James Harden fragrances, available now on trypura.com.