Fans of the Netflix series “Stranger Things” know that just when you think everything is back to normal, some creepy, inter-dimensional portal opens up and there goes the neighborhood. Luckily Jansport’s through this through, and has collaborated with the hit show on a line of backpacks perfect for stashing Eggo waffles, ham radios, or whatever you need for your next trip into the Upside Down.
The collaboration perfectly captures the look and feel of the latest season and throws back to actual JanSport styles that were popular in the show’s time 1986 period. Staying true to the brand’s mission, these packs will represent the story of key characters as they face these new, supernatural forces as a team.
“We are thrilled to be working alongside Netflix to deliver the JanSport x Stranger Things collaboration to our customers,” says Alexandra Reveles, Director of Marketing at JanSport. “The collaboration allows Gen Z consumers to immerse themselves into the Stranger Things universe in a way that aligns with JanSport’s values of embracing the spirit of adventure.”
The collection will include five Hawkins-inspired packs, including the Field Pack Demogorgan Hunter ($70 MSRP), featuring dual zippered side water bottle pockets, a dedicated padded laptop compartment that fits a 15-inch laptop, and more; the Right Pack Hellfire ($80 MSRP)in red and black, and the Superbreak Plus Eleven ($50 MSRP) each feature one large main compartment, a side water bottle pocket, and a padded laptop sleeve. The Sierra Madre The Upside Down ($60 MSRP) is reversible and features one large main component with a front pocket that is accessible from both sides. Finally, the Waistpack Hellfire ($40 MSRP) has one main compartment, a front utility pocket, wings for added comfort and support, and an adjustable waist strap.
The collection will be available starting May 16, 2022 and available for purchase on JanSport.com, Tillys, and select retailers worldwide.