January Apparel Sales Are Lean, Clean And Green

by MR Magazine Staff

Retailers this past holiday season and into the new year are demonstrating a new promotional pattern — a consequence of reserving their best deals for Black Friday, according to research on holiday discounts in the U.K. and U.S. from retail and fashion technology firm Edited. Holiday promotions this past season often centered around free shipping, in-time Christmas delivery, and sitewide sales or percent discounts on an entire order, according to the report. Now, in January, many retailers have replaced New Year blow-out sales with targeted emails to loyal customers or deals on select merchandise, like activewear, for example, which might resonate with shoppers contemplating new habits, according to the report. Many tagged their emails as “Sale Previews” or “Private Sales,” which Edited noted carry a “fresh feel that generates interest in the wake of Black Friday promotions.” Read more at Retail Dive.