January’s milano men’s fashion week to host a mix of live and digital shows

by Stephen Garner

The upcoming Milano Men’s Fashion Week, featuring the Fall/Winter 2012 collections, will be held from January 15-19, 2021. The five-day event will have 37 brands on its calendar, of which seven appearing for the first time, and will be opened by Ermenegildo Zegna.

In this digital edition, Dolce & Gabbana, Fendi, Etro, Kway, and Solid Homme will be showing live, in-person.

Brands appearing for the first time on the calendar are Dima Leu (winner of Who’s Next 2020), Vaderetro, Dalpaos, Dhruv Kapoor, and Tokyo James, along with Kway and Solid Homme.

The event can be followed on milanofashionweek.cameramoda.it, the digital platform created by Camera Nazionale della Moda Italiana in collaboration with Accenture and Microsoft and with the consultancy of PwC. The platform will stream content from the brands on the calendar, including shows, videos, “phygital” events, and theme rooms focusing on issues of great importance and topicality for CNMI, like sustainability and inclusion.

This edition of the Fashion Week marks the start of a long-term partnership between Camera Nazionale della Moda Italiana and Fashion Film Festival Milano, with the aim of systematically boosting the visibility of “Made in Italy” abroad and focusing on its international, contemporary, digital, and avant-garde aspects.  The 7th Fashion Film Festival Milano will in fact be taking place during the Milano Men’s Collection Fashion Week, from January 13 to 19, 2021, and will also be transmitted on CNMI’s digital platform fashionfilmfestivalmilano.cameramoda.it. The official selection of competitors for this edition of the Festival (a veritable cultural bridge between different communities and an inclusive initiative celebrating diversity to the utmost) numbers over 200 fashion films out of the over 1,000 entered from 60 countries (Iceland, India, Singapore, Colombia, Brazil, China, Vietnam, and Mexico, to name but a few).

“The upcoming Milano Fashion Week is one of a series of concrete initiatives in response to the new scenario now facing the fashion industry and offers a dynamic solution to its complexities,” said Carlo Capasa, chairman of Camera Nazionale della Moda Italiana. “Our platform was designed right from the start to have a life of its own and to support both digital projects and physical fashion shows. As shown by the figures for the last few editions, it has also turned out to be an incredible resource for addressing important topics, such as sustainability and inclusion in this edition. We are very happy to collaborate with the Fashion Film Festival Milano, which for the first time will be within our fashion week, enriching our schedule with the highest quality content, even in the days leading up to our Fashion Week.”