Italian lifestyle eyewear brand Carrera has signed Academy Award-winning actor, musician, director and entrepreneur Jared Leto as the new face of its new 2016 eyewear campaign. In celebration of the brand’s 60th anniversary, Carrera has chosen one of the world’s most unconventional talents to represent the brand’s new “Maverick” collection.
Debuting in February, the new and bold Maverick Collection will reveal an updated shape, a unique bridge construction and overall lightness. Super thin frames for both optical and sun developed to provide a lightweight experience for all-day comfort and a contemporary look.
”I am enthusiastic about this collaboration and about Jared’s commitment to this project,” said Massimo Pozzetti, global general manager of Carrera. “Carrera chose him because he perfectly embodies the boldness and spontaneity of the new Maverick collection and with great joy we found out that he was already a follower of the brand.”
Known for immersing himself in his acting roles, Leto personifies a confident, risk-taking Maverick – an ideal casting choice for the campaign. As the new face of the brand, Leto will recruit maverick artists, musicians and unique minds to be part of a creative video he will be leading.
“I’ve known of Carrera since I was a kid and when I came across the Maverick project I was immediately connected to it as it talks about people that are brave, bold, that take risks, the wild horses, the people that are not afraid to fail, the type of people who have inspired my whole life,” said Leto.