jc penney store
by Brian Lipton

jc penney storeTexas-based retailer JCPenney will open 70 new Sephora stores inside their own stores, and expand 32 others, beginning on May 5. Each of these shops feature a unique open-sell environment encompassing up to 2,600 square feet of cosmetics, skincare, fragrance and beauty accessories for men and women, including such brands as Fresh, Farmacy and Nars. In addition, these shops will begin selling Clinique products this spring.

“Creating a best-in-class beauty experience in stores is one of our biggest advantages over the competition. Since establishing the first Sephora inside JCPenney over 10 years ago, beauty has become a formidable growth strategy that makes our brick and mortar stores a dynamic and inspiring place to shop,” said Marvin R. Ellison, chairman and CEO of JCPenney. “We are also taking an omnichannel approach to shopping Sephora inside JCPenney by strengthening our technology and infrastructure to reach new beauty customers through We’ve launched the ability for customers to purchase Sephora online and pick up their order at a JCPenney store the same day. This is one example of how we’re delivering on the customer’s expectations for accessibility and convenience.”

Added Satish Malhotra, executive vice president and chief operating officer of Sephora Americas: “We are exceptionally proud of our Sephora inside JCPenney partnership. JCPenney is a powerhouse retailer, and we are excited to share the Sephora experience with even more JCPenney customers this year.As we celebrate 10 years together, we look forward to serving more markets that we have not yet reached, inspiring our new and existing clients to learn, play and get inspired by beauty.”