JCPenney Relaunching its Catalog

by MR Magazine Staff

JCP catalog 2009JCPenney plans relaunch the print catalog that it abandoned five years ago, according to a report in the Wall Street Journal. The retailer will be mailing the first new 120-page catalog to some of its customers in March. The rationale, says the Journal, is that catalog readers end up shopping online.

The resurrection of the catalog is the latest in a series of moves by CEO Mike Ullman to undo the disastrous changes made by his predecessor—and successor—Ron Johnson. In late 2013, JCPenney went back to a pre-2011 logo.

In other recent JCPenney news, the retailer announced in early January that it would close 40 of its under-performing stores.