In honor of Veteran’s Day, New York-based menswear brand JCRT has launched a limited-edition apparel collaboration with one of the leading veterans’ advocacy organizations, Iraq and Afghanistan Veterans of America (IAVA), founded by Iraq veteran and activist Paul Rieckhoff, that assists in helping veterans in the post-9/11 wars upon their return from service.
The camouflage-inspired collection of button-down shirts, pants, boxer shorts, ties and scarves will be sold at JC-RT.com, pricing ranges from $35 – $195. Ten percent of every sale of the JCRT x IAVA camouflage collection will go toward supporting the IAVA’s critical veteran support programs. In addition, for each plaid shirt purchased, a JCRT plaid will be given to IAVA to support our vets as they begin re-entering back home. The all-things plaid brand also encourages leaving direct donations to the IAVA through its website.
As part of this very special collaboration JCRT and photographer Joaquin Trujillo completed a portrait series of returning U.S. service members, including Rieckhoff, in the collaboration apparel. The portrait series will debut on each Instagram page @jcrtny and @IAVA with the hashtag #plaidvocate.
“We witnessed our own family members who served our country return from war both with a support system in place and also when there was not,” said JCRT co-founders Jeffrey Costello and Robert Tagliapietra. “We chose to partner with IAVA because they seek to improve the lives of veteran’s through policy change, public awareness and one on one support, guiding our veterans back as they leave service.”
“IAVA is thrilled to partner with JCRT on this groundbreaking partnership. JCRT is a brilliant creative force that is truly leading the way in apparel,” added Rieckhoff. “Now, they are also leading America in supporting our veteran community. This fantastic and innovative collection is not only inspired by veterans—but it also really supports them where it counts thanks to the generosity of Robert and Jeffrey. JCRT will bring new levels of awareness and support to our cause, and this collection will change and save lives. Men and women who buy pieces from this collection will look fantastic—and support a critical cause. As we approach Veterans Day next month, IAVA members nationwide are thankful and excited to launch this bold and thoughtful effort.”