How Jeans Giant Levi Strauss Got Its Mojo Back

by MR Magazine Staff

Chip Bergh has the air of man at ease with the world. But things could have turned out very different, given what he calls his “dysfunctional” childhood. The 60-year-old chief executive of Levi Strauss, dressed in regulation blue jeans and denim shirt, readily admits to be being “blessed and lucky”. Six years into his successful turnaround of the once struggling US clothing firm, he says the job still gives him a “wow” feeling. Mr Bergh and his family also love their San Francisco lifestyle, where the vegan boss pursues a passion for marathons and triathlons. So, professionally and personally, things are going well for the former Procter & Gamble (P&G) executive. But growing up in the suburbs of New York City there were times when he felt neither blessed nor lucky. Mr Bergh’s father was an advertising salesman working 14-hour days. He was also an alcoholic. Read more at BBC News.