by Society Picks

SOCIETY PICKS is a weekly profile of some of the brands that will be
making their debut at the
SOCIETY for International Menswear trade fair
Sunday, July 17th, and Monday, July 18th at the Metropolitan Pavilion in NYC

Born from the dream of producing a brand with strong Lusophone (Portuguese speaking) cultural influences, JEF speaks, feels, and creates in Portuguese. JEF is a brand that dares to have no boundaries and know no limits as they design pieces that reflect emotions, aesthetic concerns, and a deep appreciation of Lusophone culture, resulting in timeless designs rich in history and tradition, yet perfectly modern.

For more information or to shop JEF please check out their website at


For more information about SOCIETY and to register to attend or exhibit, please log on to