by Brian Lipton


G-III Apparel Group, Ltd has partnered with Emmy winner and Tonight Show host Jimmy Fallon for the launch this month of Hands High – a new licensed sports apparel line that will feature professional team logos from the NFL, NBA, and MLB under a fan’s arms. The company would not disclose price points and specific retail locations at this time.

The line will initially consist of men’s T-shirts, long-sleeved tops, zip hoodies and pullover sweatshirts, with team branded graphics only visible when fans have their hands in the air, in addition to logos under-the-arms. The collection will be expanded to include additional women’s and youth apparel in the future according to the company.

“I’m so excited to team with G-III who took my vision and made it a reality. Hands High will fire up crowds to cheer with their hands in the air and bring the thrill of the game to a whole new level of fun,” Fallon said in a statement.

“To have a truly new, compelling idea in the fashion arena is rare,” added Morris Goldfard, G-III’s chairman and CEO. “We are excited about this new product line, which we believe will be a complementary addition to our team sports business. We look forward to partnering with Jimmy Fallon with respect to the Hands High concept and other ideas in the future.”