Fall Risk, the genderless lifestyle brand founded by designer John Targon, will release its second collection tomorrow, Wednesday, June 26th.
Dubbed “Volume 2 Call. Collect.”, the new drop features a range of seven white t-shirts (three long-sleeved shirts retailing for $145 and four short-sleeved shirts retailing for $125) produced in Los Angeles in limited quantities of 50 items per style. The t-shirts are graphic, happy, colorful and, according to Targon, they are “vintage reimagined”. They were inspired by nostalgic moments in Targon’s childhood which he reworked in a playful way for today.
“I believe that the perfect white tee is missing and doesn’t need to be just plain white,” said Targon. “With Volume 2, I wanted to introduce a new staple with the Fall Risk twist on a plain tee which can be paired with anything or nothing. I’ve also included statement t-shirts so there is something for everyone. And, summer whites are perfect for a wet T-shirt contest!”
Leading up to the launch date, customers are being encouraged via a social media campaign to call 212-982-RISK in order to get daily clues about the new drop and to find out where the collection will be available for purchase on June 26th. Additionally, callers are able to hear daily Risky Confessions from @fallriskinc Instagram followers. To round off the campaign, daily collectible digital screensavers (also providing clues to the collection) were launched via Instagram stories seven days leading up to the drop date.
Fall Risk Members Card holders will receive 24-hour early access to Volume 2. Inaugural Fall Risk Members include Delilah Belle, Simon Huck, Danielle Bernstein, Duckie Thot, Claudia Oshry, Ben Soffer, Solange Franklin, Alana O’Herlihy and Noah Neiman.
Fall Risk Volume 1 was launched by Targon (formerly co-designer of Baja East) this past April 30th and sold out in 45 minutes.