by Stephen Garner
John Varvatos WTCJohn Varvatos WTCJohn Varvatos WTC
John Varvatos Enterprises will open its newest retail location in the new state-of-the-art Westfield World Trade Center this week. Totaling 2,900 square-feet, the new store is located within the “Oculus”, the centerpiece of the new complex that incorporates 78,000 square-feet of multi-level retail and dining.

The WTC store presents the full spectrum of John Varvatos’ offerings, including John Varvatos Collection, John Varvatos Star U.S.A. and Converse by John Varvatos. The location emphasizes Fall ’16 sportswear and will offer the company’s full spectrum of offerings, including John Varvatos Collection, John Varvatos Star U.S.A. and Converse by John Varvatos.

To commemorate the opening, John Varvatos has collaborated with Westfield World Trade Center on a digital exhibition featuring the works of German-born artist/photographer Karsten Staiger. These original photographs, captured at dizzying heights from the rooftops of NYC buildings, will be presented on the shopping center’s state of the art digital signage network composed of 19 large format screens with over 25 million LED pixels and an impressive 100 yard screen located below the base of 1 WTC.

The “show” begins at the Westfield entrance under the Westside Highway and continues underneath 1 WTC and ultimately ends at the four-story elevator screen located within Tower 4. It will be on display from August 16 through the end of September.

“It has very special meaning to open in the new Santiago Calatrava designed building at the site of the World Trade Center,” said designer John Varvatos. “To me it is a statement of the strength of NYC and a message to everyone on not being intimidated by the evil minority in this crazy world. This represents a strong message of love to all the lives lost and effected by 9/11. We will celebrate our city with Karsten’s striking imagery.”

“I’m excited to share my world and photographic adventures from high above New York City with John Varvatos,” added Staiger. “This collaboration is so serendipitous – I’ve been a fan of his for some time and respect his passion for this great city.”