John Varvatos opened his first European store on London’s Conduit Street last week. In celebration of the newest addition to the roster, Varvatos hosted an opening night party with a “secret concert” by rock band, The Hives. Notable attendees included Ringo Starr (the face of Varvatos’s fall 2014 ad campaign), Jimmy Page, Paul Weller and Iggy Pop.
The London store carries “the world of John Varvatos” including John Varvatos Collection, Star USA, John Varvatos fragrances, eyewear, jewelry, and features a dedicated gallery in partnership with Rock Paper Photo, showcasing iconic jazz, rock and R&B images, all available for sale. The London store also touts the largest custom Fender guitar shop in the world.