JOHN VARVATOS TAPS GARY CLARK JR. FACE OF SPRING CAMPAIGN

John Varvatos x Gary Clark Jr.
by Stephen Garner

John Varvatos has announced Grammy award-winning artist Gary Clark Jr. as the face of the brand’s spring 2019 campaign. Famed music photographer Danny Clinch captures Clark in Austin, Texas in his most personal photos for John Varvatos yet.

For the first time John Varvatos is featuring an entire family within the ad campaign. In the images where Clark is joined by his family, the words “We are Indivisible” are printed boldly across the image.  The brand’s definition of the word ‘Indivisible’ is unbreakable spirit; something Gary and his family exude.

John Varvatos x Gary Clark Jr.

The campaign begins with images of Clark standing in solidarity and then develops into images of him being joined with his wife, Nicole Trunfio, and then their two children. In his series of solo shots, Clark stands strong through wheat fields dominating the landscape, rocking a leather moto jacket from the spring collection. Clinch later captures the performer wearing a linen military trench coat with his family in a statement of inclusivity and unity.

“I am honored and excited to have my good friend Gary Clark Jr and his family as part of our ‘Indivisible’ campaign,” said John Varvatos. “It represents a message that both Gary, his wife Nicole, and I are extremely passionate about. One family, one nation, indivisible.”

“John and I have worked together for many years.  He’s always been a champion, and a friend,” added Clark. “He and I were talking about family, and how mine has grown and how fast it goes by.  And boom! He comes up with this idea and makes it happen. I am really happy how it turned out and how they captured my family so perfectly.  Much respect for him and his incredible team.”

John Varvatos x Gary Clark Jr.