John varvatos teams up with ‘game of thrones’ on menswear collection

by Stephen Garner

Luxury menswear lifestyle brand John Varvatos has teamed up with the award-winning HBO drama series Game of Thrones to launch an exclusive menswear capsule collection. The collection debuts on Thursday, March 14 in anticipation of the final season of the hit series.

John Varvatos x Game of Thrones capsule marks the first time John Varvatos has partnered with a television series for a clothing collection. The brand is the only luxury fashion collaboration in official partnership with HBO for the final season.

The 11-piece collection delves deep into the world of Game of Thrones with artisanal hand-dyed leather outerwear, cross-over Henley, pants, a textured messenger bag, and graphic prints depicted on spray dyed tees. Iconic details from the series are woven throughout the collection, included in outerwear pieces that boast the Iron Throne motif printed on the inside of the jacket. Prices range from $98 for a graphic t-shirt to $2,698 for a hand-dyed leather jacket.

“From the very first episode, I have been inspired by the incredible costumes in Game of Thrones,” said Varvatos. “To have this opportunity to collaborate, is a dream come true.”

“As we prepare for the final season of Game of Thrones, we wanted to celebrate with an incredible collaboration for a clothing line inspired by show,” added Jeff Peters, vice president of licensing and retail at HBO. “John Varvatos has delivered a stunning collection of high-quality pieces that are fashionable and wearable, while also capturing the show’s essence through its details and ornate design. We couldn’t be happier with the final product and are excited to see how fans react.”

John Varvatos x Game of Thrones will be available at select John Varvatos boutiques and online at johnvarvatos.com/got on March 14. The collection will also be exclusively at Bloomingdale’s in the USA, Harry Rosen in Canada, and El Palacio in Mexico available this spring for a limited time only.