Dark Rebel Rider
by Stephen Garner

Dark Rebel RiderJohn Varvatos Enterprises will open its newest retail location in the NorthPark Center in Dallas, Texas this Friday, September 1. The 2,800-square-foot store will be the 21st location in North America and 28th in the world.

“We are very excited to be opening our newest store in Dallas North Park,” said designer John Varvatos. “The brand and I have always had a great connection with Dallas in terms of culture and music and this store will contain those elements.”

The Dallas store will present the full spectrum of John Varvatos’ offerings, including John Varvatos Collection, John Varvatos Star U.S.A. and Converse x John Varvatos. The location emphasizes fall ’17 sportswear as well as the brand’s luxury tailored clothing, leather and canvas footwear, and a variety of accessories and leather goods, eyewear, fragrances and jewelry.

John varvatosThe store front features a glazed brick and antique-finished zinc metal window-front, reinforcing and paying tribute to the brand’s artisanal roots and passion for craftsmanship. In partnership with Rock Paper Photo, the walls showcase a well-curated selection of images of rock icons such as, Led Zeppelin, Rolling Stones, Bob Dylan, Willie Nelson and Stevie Ray Vaughan. The floors are composed of rift and quartered wood, which elegantly contrast with the clean canvas of the white brick and hand-crafted walnut slat walls lending a subtle, richly textured ruff hewn elegance to the store.

Additionally, in response to the devastating effects of Hurricane Harvey, John Varvatos will donate 10 percent of sales from the Houston and Dallas locations for the month of September to The American Red Cross.