BLDWN has confirmed that its president Johnathan Crocker left the company at the end of his two-year contract which concluded October 31st.
Crocker was brought on as president at the end of 2017 to strategically grow and reposition the Kansas City-based brand into a modern American ready-to-wear fashion brand. Spring 2019 marked the first season under the brand’s new direction, with spring 2020 being the most recent collection that was presented during NYFW. Crocker has decided to pursue other endeavors but is confident that the brand will continue to build upon the established foundation.
“It’s been a distinct and sincere honor to have worked with BLDWN these last two years in defining the next chapter of the brand’s story,” said Crocker. “I’m immensely proud of what we have achieved and look forward to seeing the brand continue to grow and tell it’s story of Modern American Fashion.”
“Johnathan envisioned a relaunch of the brand as a modern American fashion brand and he recruited and hired an excellent team to create and deliver his vision,” added Tommy James, executive vice president and CFO. “The relaunch has generated very positive reviews and we look forward to continuing to build upon the initial success that he achieved. As he moves on to his next challenge, we wish him continued success.”