Eddie Bauer has named José Cabaço VP and brand creative director. Cabaço was most recently with Nike Inc. as global concept creative director of its Center of Design Excellency. He has extensive brand-building experience and a resume that includes several high-profile ad agencies.
“We are very excited to welcome José to Eddie Bauer,” commented CEO Mike Egeck in a statement. “José has a proven track record of being able to develop emotionally compelling brand stories that inspire consumers. His talents will be vital as we continue to amplify our voice within the active outdoor community.”
Added Cabaço, “I’m thrilled to be a part of this talented team at Eddie Bauer. I want to push the limits of how people connect with the brand. Inspiring a new generation of adventurers is my ultimate goal. Inspiration is an essential part of living and at the heart of everything I do.”
Eddie Bauer was founded in Seattle in 1920. The retailer operates about 400 stores in the U.S., Canada, Germany, Japan and Southeast Asia.