WHP Global has entered into a licensing agreement with SportLife Brands.
Under the agreement, SportLife Brands will design, develop, and distribute a new line of men’s and boys’ underwear, undershirts, baselayer, thermals, and boys’ sleepwear for the Joseph Abboud brand.
The new offering is slated to launch spring 2022 and will be available at retail throughout the United States, Canada, and select international retailers.
“We look forward to partnering with SportLife as we extend the Joseph Abboud brand into an essential and rapidly growing category in the men’s and boys’ market,” said Stanley Silverstein, chief commercial officer at WHP Global. “We are especially excited to expand the brand and deliver the hallmark Joseph Abboud comfort, quality, and style to our loyal global customers.”
“We are delighted to partner with WHP and its senior management team in launching the Joseph Abboud underwear collection,” added Eddie Dayan, CMO of SportLife Brands. “Joseph Abboud is a globally recognized brand, known for its sophisticated, yet comfortable fashion apparel. This fills a void in our portfolio as well as in the marketplace and we look forward to building collections that resonate with the Joseph Abboud customer.”