by MR Magazine Staff

WHP Global is launching a men’s grooming line and new fragrance collection for its Joseph Abboud brand.

It has entered into a long-term license agreement with A.P. Deauville to design, develop and distribute a full collection of men’s bath, body care and grooming products. In addition, WHP signed a worldwide licensing agreement with 3B International LLC to produce and distribute a new line of Joseph Abboud fragrances.

Founded in 1987, Joseph Abboud is a top selling brand at Men’s Wearhouse with a robust Made in America custom tailored business operated out of the longstanding Joseph Abboud Factory in New Bedford, Massachusetts. The brand has experienced strong growth within its core collections, including tailored clothing, special occasion and return to the office

Stanley Silverstein, Chief Commercial Officer at WHP Global, said in a statement:  “We are thrilled to bring Joseph Abboud into the men’s beauty market and grow our network of best-in-class partners with the addition of 3B International and A.P. Deauville. With two new collections launching this spring and a flourishing global men’s apparel business, we are demonstrating our commitment to bringing the Joseph Abboud customer an even more personalized brand experience to support their multifaceted lifestyle.” 

The new collections will launch in Spring 2022. Joseph Abboud Grooming products featuring a selection of hair, face and body washes will be carried in select department stores, e-commerce and specialty retailers throughout the United States and Canada. Joseph Abboud fragrance will debut with four eau de parfums in select department stores, e-commerce and specialty retailers nationwide.