by Stephen Garner

Mitchell & NessJuggernaut Capital Partners and Kevin Wulff have acquired the Mitchell & Ness assets from Adidas Group. Wulff, a sporting goods industry veteran that has held senior leadership positions with Nike, Asics, Women’s Tennis Association, will oversee the day to day operations of Mitchell & Ness as CEO, effective immediately.

Juggernaut Capital Partners and Wulff will assume ownership immediately, however the company has no significant business structure changes planned. “Although the acquisition is immediate, all functions of the company will continue as-is and the incredible Mitchell & Ness staff in the U.S. and UK will continue driving the business as usual,” said Jonathan Yuska, head of Mitchell & Ness. “We would like to thank our retail partners for their confidence in the past and continued support in the future as the company transitions. No customer, consumer or business partner should expect anything different from Mitchell & Ness as we transition into the next exciting phase of growth of the brand.”

“Juggernaut Capital has a proven track record of identifying successful consumer brands. I am excited about the tremendous support that they have provided on this project and the resources they will provide in the future,” said Wulff. “The outstanding momentum of Mitchell & Ness is evident by the die-hard fan and league support, which will allow for accelerated future growth domestically as well as internationally. I could not be more excited to continue my career in a category that has been a lifelong passion of mine and I look forward to working with the team.”

With roots dating back to 1904, Mitchell & Ness Nostalgia Company has grown from a local sporting goods store to a leading international lifestyle brand, specifically within the sports licensed retro Authentic apparel and headwear industry, holding licenses with elite pro leagues. “We have aligned with all of our major league partners, and are excited to have secured ongoing rights with each, some of which are expanded and extended through 2025,” added Wulff.