K-SWISS AND MCLAREN RACING DEBUT COLLABORATIVE TEAM PERFORMANCE-DRIVEN COLLECTION FOR 2023 F1 RACING SEASON
For the first time since announcing its multi-year partnership with McLaren Racing, Los Angeles-based tennis performance, and heritage footwear brand K-Swiss has released the first of three collaborative collections.
The partnership is based on both brands’ values of innovation and passion for cutting-edge design. K-Swiss’s The Tubes Technology is an example, known for its comfort, cushioning, and performance qualities. A team of race car engineers are on their feet for more than 12 hours a day and work in extreme weather conditions, so it was imperative they have shoes that can perform for as long as they do. Using the DNA of The TubesTechnology, K-Swiss worked closely with McLaren to customize shoes that met all of their specific needs. Consequently, Tubes shoes became the official 2023 team footwear for all McLaren Racing mechanics, engineers, and VIP staff.
With a rich history in performance embedded into the culture of both brands, expansion and development were inevitable. After spending creative time together, the collaboration partners broadened the scope of their product range beyond original expectations. As a way of introducing K-Swiss to the McLaren and Formula 1 world, there was no better way to kick off the partnership than by introducing iconic heritage styles that have been known and loved by K-Swiss consumers for decades. Although these styles already exist, it is the way the collection encapsulates the mutual sophistication and long-standing legacy of both brands that brings the footwear to life.
“There is an unspoken strength in being able to stand the test of time. Partnering with McLaren was a decision that felt right from both ends. Our experience and expertise in our respective fields allowed us to come together to expand our reach and establish a new milestone in the storied histories of both brands,” says Rob Langstaff, International Brand President of K-Swiss.
For their first drop, K-Swiss and McLaren have put together the ultimate Fan’s Starter Pack, featuring McLaren’s signature papaya color. By reimagining the proprietary McLaren Team shoe, K-Swiss will offer the same Tubes Technology for day-to-day wear so that fans can feel like part of the team. Alongside the Tubes Technology will sit a beautiful offering of footwear inspired by heritage, lifestyle, and performance: the perfect blend for incredible fans.
“We are excited to announce our collaboration with K-Swiss, a brand with so much history. K-Swiss understands our team’s need for high-quality, adaptable, and comfortable footwear, alongside our passion for pushing boundaries and innovating in all areas,” says Lindsey Eckhouse, Director, Licensing and Digital Products, McLaren Racing.
