K-SWISS LAUNCHES PREMIUM FOOTWEAR COLLABORATION WITH NEW YORK MENSWEAR BRAND CORRIDOR ALONGSIDE CREATIVE CAMPAIGN ON RACQUET MAGAZINE
Iconic American heritage tennis brand K-Swiss, has debuted a premium footwear collection with New York-based men’s clothing brand, Corridor, through a creative editorial campaign in Racquet magazine. The unisex footwear collection consists of both the performance tennis shoe SpeedTrac at $140 retail, and heritage tennis shoe the Classic 66 at $90, sizes range from US 3-12. Over the past few years, K-Swiss has made several moves to further improve its position in the tennis world.
“For K-Swiss, the goal was to blend the world of heritage tennis and performance tennis. We have been making tennis shoes since 1966 and continue to provide the best performance products for athletes who compete at the highest level of the sport,” says Anna Amador, Vice President of Marketing at K-Swiss, “There’s a sweet spot that this collaboration really hits that speaks to what tennis was and what tennis is going to be. Corridor brings another element of styling and perspective that curates a poetic execution, and we absolutely love it.”
“For K-Swiss, the goal was to blend the world of heritage tennis and performance tennis. We have been making tennis shoes since 1966 and continue to provide the best performance products for athletes who compete at the highest level of the sport,” says Anna Amador, Vice President of Marketing at K-Swiss, “There’s a sweet spot that this collaboration really hits that speaks to what tennis was and what tennis is going to be. Corridor brings another element of styling and perspective that curates a poetic execution, and we absolutely love it.”
“As an independent media company dedicated to making the tennis space more welcoming, we are so appreciative to work with Corridor—our fellow Brooklyn-based tastemakers—as they collaborate with the stalwart athletics brand K-Swiss,” says Caitlin Thompson, Co-Founder of Racquet magazine. The collaboration will have a full creative campaign featured in an upcoming issue of the magazine.
The collaboration products will be available exclusively on KSwiss.com, Corridornyc.com, Corridor retail stores, and select retailers globally. For more information, visit KSwiss.com, Corridornyc.com, and Racquetmag.com.
