California-based K-Swiss Global Brands has announced Robert Brack as the new VP of sales of the K-Swiss brand, effective today. Brack will be responsible for the Americas, reporting directly to K-Swiss president, Barney Waters.
With more than 30 years of experience, Brack will oversee all sales activities in addition to identifying new key market opportunities in order to grow the brand in the current competitive footwear landscape.
Prior to joining K-Swiss, Brack served as president and general manager of Creative Recreation where he managed all aspects of the lifestyle footwear brand and redefined its strategy for differentiation in the marketplace. Brack has also held managerial positions in merchandising, sales and brand development for Reebok, PONY, Dr. Marten’s, Donna Karen and Nordstrom.
“Robert brings a wealth of experience and joins K-Swiss at a time when we’re seeing strong signs of growth in the US market coming from the strategy we put in place at the beginning of this year,” said Waters. “Robert brings the talent we need to land our new and innovative product concepts in 2017.”
Added Brack: “K-Swiss is at an exciting stage of growth and I look forward to working with the team to exceed market expectations.”