by Christopher Blomquist

Montreal-based outerwear brand Kanuk has just opened its inaugural US store in SoHo in New York City. The 4,000-square-foot store at 75 Greene Street is the brand’s first standalone boutique outside of its Quebec home.

The outerwear manufacturer has been in business for more than 50 years but only recently decided to expand internationally.

“Today, we are thrilled to announce that we are one step closer towards bringing meticulous Canadian craftsmanship to a truly international market,” said Richard Laniel, President, Kanuk. “Our new SoHo store is an exciting new chapter in our evolution from a small outerwear manufacturer to a global Canadian brand. A reinvented neighborhood centered on arts, fashion and impressive architecture, SoHo closely mirrors Kanuk’s outwear staples with an edge, and we are thrilled to have found a new home on Greene Street.”

Architecture studio Atelier Barda designed the store to reflect Montreal’s winter climate. The white-domed main selling room is illuminated by controlled lighting created by New York-based Derek Porter studio and James Clotfelter Lighting Design in collaboration with Atelier Barda. The lighting helps create the illusion that the coats being suspended around the room.

The boutique currently stocks the brand’s Fall/Winter 2021 Core Collection of outerwear styles that range from functional puffers in micro-floral prints to insulated parkas in neon citrus hues. The brand’s first transitional collection for milder weather that just launched this fall is also available along with some styles that are exclusive to the store.

More than 50 percent of Kanuk’s collections are made with recycled fabrics, and the brand is committed to increasing that. It is also gradually withdrawing from using fur.