Kanye West’s Yeezys Are About To Be Easier To Buy Than Ever
When Kanye West talks about his Yeezy line, it’s fun: words like “billion” and “decacorn,” or an entire song about Yeezy jumping over the Jumpman. When Adidas’s CEO Kasper Rorsted talks to investors about the business, like he did on a call last week, it’s a significantly more muted: a jumble of numbers, percentages, names of different regions, and plenty of business jargon. Sometimes, though, even the jargon contains a shred of exciting news. In that call, Rorsted said something close to what Kanye has been promising for years: that Adidas wants to ramp up production of the Yeezy sneaker. “We are excited to build on this partnership and continue to explore new territories,” Rorsted said. “Kanye has repeatedly stated his aspiration to democratize the Yeezy brand. We share his aspiration and we are working hard to bring this vision to life. Watch out for more.” (The transcription for the call mistakenly writes out Yeezy as “Asia,” and later, “Gigi.”) Somewhere in the middle of Kanye-style hyperbole and Rorsted’s finely tuned statement is the promise that Adidas is scaling up its production of Yeezys. Read more at GQ.
