calvin klein
by Stephen Garner

calvin kleinAmerican fashion brand Calvin Klein, Inc. has announced its new Calvin Klein Underwear and Calvin Klein Jeans global multi-media advertising campaign. The campaign represents the latest iteration of the evolution in the Calvin Klein brand’s globally recognized #MyCalvins call to action: Our Family. #MyCalvins.

Shot by photographer Willy Vanderperre, the latest chapter of this new campaign features sisters Kim Kardashian West, Khloé Kardashian, Kourtney Kardashian, Kendall Jenner and Kylie Jenner. The siblings are featured wearing styles of Calvin Klein Underwear that are available in stores and online now, including Calvin Klein modern cotton and the new Calvin Klein body range. In addition, certain members of the family are featured in core styles of Calvin Klein Jeans as well as looks from the spring 2018 Calvin Klein Jeans collection.

calvin kleinThe evolved #MyCalvins concept has family at its center, a display of unity between strong individuals, further emphasized by the symbolism of the traditional American quilt. This campaign captures these bonds and brings to life different ways we can inspire families – both born and made – to connect with one another and celebrate the things that unite us.

This launch marks the latest moment of the new Our Family. #MyCalvins campaign rollout, with a series of campaign launches that kicked off in November 2017 with Solange, Kelela, Dev Hynes, Caroline Polachek and Adam Bainbridge of Kindness, as well as A$AP Rocky, A$AP Ferg, A$AP Nast, A$AP Twelvyy, A$AP Ant, A$AP Lou, and A$AP J. Scott of A$AP Mob, and most recently with Kaia and Presley Gerber.

The campaign will run through the spring 2018 season, and the talent featured will represent the bridging of several generations stylistically, musically and culturally. They will bring their stories to life as “Our Family” with family and community at the epicenter of the conversation.