For years, Kendra Scott has created success by listening to its customers. The brand found that many women were asking for gifts for the men in their lives, and simultaneously, male customers were looking for a new way to express their style. As a result, the brand created the Scott Bros. by Kendra Scott Collection, which carries over its signature use of natural stones and elevated details into a suite of men’s jewelry and gender-neutral designs.
The new designs were created alongside Kendra’s own teenage sons and named after the most influential male figures in her life. The brand also chose to highlight the men of Kendra Scott within the collection’s campaign imagery, using team members from across the organization to introduce this exciting new category (including the brand’s very own CEO, Tom Nolan).
“My boys have grown up with this business,” said Kendra Scott, founder, designer, and executive chairwoman of the brand. “Back in the day, they would come to the office and go ‘treasure hunting’ for beads stuck in the cracks of our wood floors. To now design a collection with them is truly a full-circle moment for me. I’ve been a jewelry designer as long as I’ve been a mom – that’s why I’m thrilled to introduce Scott Bros. by Kendra Scott, designed in collaboration with my sons to be fun fashion that anyone can wear.”
To continue Kendra Scott’s mission of supporting children and families within their communities, 50 percent of all proceeds from the Cade Suite of the collection on June 7th will support the Peyton Manning Children’s Hospital (PMCH) Art Therapy Program. As the program continues, 20 percent of proceeds from the Cade Bracelet in Blue Lapis will continue to support PMCH, while the rest of the suite will support Kendra Scott’s evergreen giveback efforts for youth organizations and charities.
“We put the customer at the center of everything that we do and saw an authentic opportunity for us to build another arm of the Kendra Scott business to provide a family-inspired men’s collection for our customers,” added Nolan. “As a business, we have grown and evolved over the years, listening to our customers to provide quality products that fit their unique styles and needs. We are proud to introduce Scott Bros. by Kendra Scott, a collection rooted in our core values of Family, Fashion, and Philanthropy.”
On June 9th, Kendra Scott and CEO Tom Nolan will be celebrating the brand’s milestone with an exclusive event hosted at the new Austin FC Stadium in their intimate Q2 Field Club. Guests will get a first look at the collection, enjoy food, beverages, and a live music performance by Zach Person.
The collection is crafted of sterling silver in a mix of genuine stones, leather cord, paracord, and vinyl beads with prices starting at $68 up to $198. Scott Bros. by Kendra Scott is available beginning today in Kendra Scott stores and online at kendrascott.com.