by Stephen Garner

For the first time in fifteen years, Kenneth Cole is launching a new fragrance brand. Dubbed Kenneth Cole for Him and Kenneth Cole for Her, the newly introduced collection marks the brand’s first customizable fragrance collection, offering the consumer the ability to create their own signature scent with “foolproof” layering options. The new pillar celebrates the individuals, those that are present, self-aware and ready for new experiences. They are: “The Here, The Now, The Ready” – to be as expressive as they desire.

Kenneth Cole for Him is a vibrant fragrance with a magnetic contrast of energizing, salty and citrusy top notes and a base of sensual amber.

“Kenneth Cole for Him captures a deep essence of the brand and creates a very special fragrance,” said Philippe Romano, perfumer at Drom, the maker of the fragrance. “A clean and edgy style embodied by a contrasted and graphic scent based on an enticing Mineral Accord. Inspired by the urban and high-tech streets of New York, a city of endless possibilities… Rock ‘n roll woods melt with authentic saltiness and translucent Jasmine to provide this biting clarity, an innovative addiction to embrace. This note is an infinite and minimalist blueprint of free minds.”

Kenneth Cole for Her is a dynamic yet sophisticated fragrance that blends notes of vibrant, translucent Florals and invigorating Citrus with enchanting notes of Sandalwood and Musk. The result is a fragrance that does not follow traditional structures or paths, just like the woman who wears it.

The Kenneth Cole for Him, Kenneth Cole for Her and The Personalization Fragrances are inspired by Kenneth Cole’s “Urban Uniform.” Conceived to ensure intuitive daily dressing, the “Urban Uniform” is comprised of effortless pieces incorporating casual, sport and dress elements to be mixed and matched to suit any mood or occasion. The new Personalization Fragrances allow one to layer fragrances just as easily and are intended to be worn alone or paired with the namesake scents.

“I believe that everyone is their own brand,” added Kenneth Cole, chairman and chief creative officer at Kenneth Cole Productions, Inc. “Personal style is defining and this unique selection of fragrances provides yet another opportunity for one to further express their individuality.”