by Stephen Garner

Kenneth Cole ProductionsKenneth Cole Productions, Inc. and leading apparel company Global Brands Group Holding Limited have entered into a U.S. licensing agreement for men’s, women’s, and children’s apparel as well as handbags under the labels Kenneth Cole New York, Kenneth Cole Reaction, and Unlisted – A Kenneth Cole Production.

“As we continue to grow and evolve the Kenneth Cole brand around the world we are excited to partner with a global leader like Global Brands, with vast design, distribution, operational, and sourcing capabilities, to better service our growing brand footprint,” said Marc Schneider, chief executive officer of Kenneth Cole Productions. “We are excited about this partnership and the growth opportunities it affords us in these categories of our business.”

“Kenneth Cole and his brand, has defined the standard for New York style and social consciousness for more than three decades,” said Jason Rabin, president of North America and chief merchandising officer of Global Brands Group Holding Limited. “We believe that the Kenneth Cole brand has tremendous potential to resonate with consumers far beyond levels it is currently reaching. We are excited to work with the Kenneth Cole team and to add this iconic American brand to our growing portfolio and look forward to taking it to new phases of growth.”