by Stephen Garner

Since its launch in 2015, Kenny Flowers has grown from a business run out of a duffel bag to one of the most popular direct-to-consumer resortwear brands in the U.S. More than 60 percent of the brand’s customers discovered Kenny Flowers within the last 12 months alone and the brand has seen 2.5x annual growth since 2016, turning it into a multimillion-dollar company that’s scaling quickly to keep up with demand.

Launching this week, Kenny Flowers has introduced its first fashion-forward golf shirt collection designed for men and women. This new line marks a major milestone for the brand, which has historically been known for its Hawaiian-inspired shirts and his and hers swimwear.

“Golf took off in 2020 as a great socially distanced activity, and I realized that Kenny Flowers could fill a void in the golf apparel industry by launching the first line of high-quality matching golf shirts for both men and women,” said Kenny Haisfeld, founder and CEO of Kenny Flowers.

“As a brand that’s known for unique prints that make a statement–and is all about embracing the feeling of vacation–we wanted to give our customers the chance to feel fresh on the fairway too,” continued Haisfeld. “I’m really excited to expand the Kenny Flowers brand into an entirely new category and liven up the golf apparel market with our original prints and high-quality designs.”

From bottles to birdies and the fairway to the fiesta, Kenny Flowers’ golf shirts feature the first-ever built-in tee holder, inspired by the brand’s sunglass loop, as well as coconut buttons and an eco-friendly recycled fabric ethically made in Portugal. The shirts are also UPF 40+, anti-odor, moisture-wicking, quick-dry, anti-microbial, and wrinkle-resistant.

The new collection of golf shirts, which retails for $88, is now available at