by Stephen Garner

Kenzo continues its support of tiger conservation with the launch of a second capsule collection, featuring its emblematic tiger in a new graphic representation.

Since the beginning of the 20th-century, the global population of wild tigers has fallen by over 95 percent, due to rampant poaching and rapid habitat loss – with an estimated 3,200 wild tigers left in 2010. It is Kenzo’s wish to help preserve these unique animals, which are also a keystone species underpinning the health of ecosystems and the wellbeing of communities and wildlife in the areas they inhabit. Successfully protecting tigers safeguards huge landscapes, many of which harbor thousands of other threatened species.

For this reason, Kenzo is partnering with the World Wildlife Fund (WWF) to support their work to double the number of tigers in the wild by 2022, the next Year of the Tiger in the lunar calendar. This goal, known as TX2, is one of the most ambitious conservation goals ever set for a single species. Composed of essentials – sweatshirts, t-shirts, and tank tops – the new capsule collection is made of 100 percent organic cotton certified by the Global Organic Textile Standard (GOTS). For each piece sold, Kenzo will donate $10 towards the TX2 goal.

This partnership will take place until the end of 2022, the ambitious timeline set by TX2 to double wild tigers from 2010 levels. This collaboration forms part of a broader partnership between Kenzo and WWF, which will work to improve the sustainability of the brand’s cotton supply chain and freshwater footprint.

The new capsule collection will be available from March 22nd on and in Kenzo stores worldwide.