French fashion conglomerate Kering said on Wednesday that it’s taking a stand against racism.
The parent company to brands such as Gucci, Saint Laurent, Alexander McQueen, Balenciaga, and Brioni said it will be making a donation to several organizations that help fight racism in America.
Donations will be made to the NAACP, which fights to eliminate race-based discrimination in the United States, and Campaign Zero, an organization that aims to reduce police violence in this country. No specific amounts were disclosed.
Kering also stated that, “Every day, the Group and its brands will continue to develop initiatives and internal programs to foster respect, equality, and fairness, recognizing that it is a journey and we are committed to continuously doing the work.”
“Too many Black lives have been lost in the fight for equality in America. We will not stand by silently,” the company said in a statement. “Gucci, Saint Laurent, Bottega Veneta, Balenciaga, Alexander McQueen, Brioni, Boucheron, Pomellato, Dodo, Qeelin, Ulysse Nardin, Girard-Perregaux, and Kering Eyewear acknowledge that words alone are not enough and want to contribute to organizations focused on combating systemic racism and ending police violence towards the Black community in the United States.”