A long time fan of the brand, Hart approached Tom Patterson, founder and CEO of Tommy John, looking to invest in the brand and discuss the possibility of collaborating on an edited collection.
“I wanted to be something more than just another celebrity endorser,” said Hart. “There’s something so much more authentic about investing in the brands that you love – brands that you wear, instead of getting paid to. I love this underwear. It’s comfortable, it looks good, they say it like it is. Tommy John is disrupting, innovating and marketing underwear in a far more genuine and relatable way than the world has ever seen. I’m excited to be given the opportunity to get involved.”
Patterson launched Tommy John after long being frustrated by the lack of innovation in men’s undergarments. The company has grown 2.5 times year over year since 2014 and is expected to exceed $100M in sales by 2018.
“Since conception, it’s been Tommy John’s mission to partner with men of substance to end the epidemic of male discomfort,” said Patterson. “Kevin Hart is truly a man of substance. His passion, drive and journey to success has been nothing short of inspiring. We weren’t looking for investors or a celebrity endorsement, but Kevin’s passion, support and eagerness to spread awareness and grow the brand was well in line with Tommy John’s values. We’re humbled and honored that he’s so dedicated to the brand that he’s willing to leverage his success and personal platform to do so.”
Along with Hart’s investment, Tommy John will launch an edited collection with the actor pairing his authentic style with Tommy John’s premium product offering. The collection is expected to be available Fall 2017.