KEVIN HART PARTNERS WITH FABLETICS ON MEN’S ACTIVEWEAR COLLECTION

Kevin Hart has partnered with Fabletics, the activewear brand co-founded by Kate Hudson in 2013, to launch Fabletics Men.

The collection, set to launch in late April, will consist of foundational layers, high-performance activewear tops and bottoms, pre- and post-workout pants, joggers, hoodies and crewneck sweatshirts. The brand will be sold at Fabletics.com as well as in all 40 Fabletics retail locations across the country.

“The activewear space wants to intimidate,” the 40-year-old comedian explained. “To get you to spend way too much cash on complicated tech you don’t need. On overpriced labels. On streetwear that tries too hard to be cool. But at Fabletics Men? We’re going to give you exactly what you want at a price that won’t scare the hell out of you.”

One of the world’s fastest growing global activewear brands, Fabletics has surpassed more than $400 million in annual revenue with over 1.5 million active members.

The brand is placing particular emphasis on developing and cultivating “The Crew”; the fast-growing Fabletics Men community. “The Crew” is built on charitable giving, wellness strategies and community outreach. The goal: build a thriving community known for positivity, warm humor and emotional encouragement.

And as millions adjust to life during the COVID-19 pandemic, Fabletics Men is moving to deliver aid to those in need. Through the end of May, 20 percent of Fabletics Men’s net proceeds will go to Heart to Heart International, pledging at least $50,000 to help distribute urgently needed equipment and medication to partners in the U.S. and around the world.