KITH ANNOUNCES NEW STAR WARS COLLECTION CELEBRATING RETURN OF THE JEDI 40TH ANNIVERSARY
Kith has announced its new Star Wars-inspired collection of adult and kids apparel, accessories, and home goods in celebration of the 40th anniversary of “Star Wars: Return of the Jedi.” The collection launches today, May the 4th, at Kith shops globally and on Kith.com.
Archival illustrations, graphics and movie posters were reimagined through Kith’s lens to create a range of designs with premium execution. Standouts in the collection include the Anniversary Varsity Jacket, Jedi Varsity Jacket, Stormtrooper Coaches Jacket, and C-3PO Quarter Zip pull-over. This collection marks the second collaboration between Lucasfilm and Kith.
“I love cinema, and some of my favorite memories are going to the theater with my friends growing up. Movies have shaped the way I see the world, and Star Wars especially has had a major impact on me. Being able to reimagine illustrations, graphics, and characters from their archive through my lens has been a dream come true,” says Kith founder Ronnie Fieg.
To celebrate the launch of the collection, Kith hosted a special first-look event last night at the Village East by Angelika Theater in New York City, debuting the collection with a full takeover of the theater designed to evoke the spirit of when “Star Wars: Return of the Jedi” first debuted in 1983, with guests enjoying a screening of the film on the big screen, themed food and beverage, and more.
“Collaborating with Ronnie and the Kith team across multiple Disney brands has allowed us to expand our storytelling and product offerings to today’s cultural pioneers,” said Paul Gitter, Executive Vice President of Global Brand Commercialization at The Walt Disney Company. “Return of the Jedi is a film that is a vital part of the Star Wars identity, and Kith has captured the essence of this iconic film through a collection that is simultaneously nostalgic and modern, appealing to both global Star Wars fans and Kith consumers.”
The Anniversary Varsity Jacket, crafted from heavyweight Italian Manteco wool fabric and fully satin-lined, features all-over Return of the Jedi-themed embroidery and patches complimented by Swarovski crystals. The Jedi Varsity Jacket is also satin-lined and is constructed with Italian Manteco wool fabric, highlighting green & red lightsaber patches and “For the Rebellion” embroidery on the front, as well as a prominent Yoda patch on the back. The Stormtrooper Coaches Jacket, crafted from custom woven tapestry jacquard, showcases an all-over stormtrooper design, Kith-branded metal snap closures on the front, and a Kith classic logo at the chest. The C-3PO Quarter Zip pull-over, made from premium 450GSM cotton fleece with a heavy stone wash, spotlights all-over artwork of C-3PO being worshipped by the Ewoks and is finished with a Kith-branded Excella zipper collar.
The collection is complete with a variety of accessories and decorative household goods, including cookie jars, wall posters, and wall clocks. The 100% ceramic character designs include a soft-touch finished Darth Vader cookie jar, a metallic glaze-finished Stormtrooper cookie jar, and a custom glaze-finished Boba Fett cookie jar. The 36”x24” wall posters highlight Darth Vader, Yoda, and Japanese lettering Return of the Jedi designs. Gloss-finished wall clocks feature co-branded Millennium Falcon and Darth Vader–inspired designs. The headwear offering consists of custom Kith-branded and 59FIFTY New Era caps in a variety of premium fabrics, all highlighting galactic motifs and co-branding throughout. The collection will also release at Kith’s shop-in-shops at Bergdorf Goodman, Hirshleifers, and Selfridges.
