by John Russel Jones

Kith has opened a store at 23465 Civic Center Way in Malibu, CA, marking the retailer’s third in the state, with other locations in Beverly Hills and West Hollywood. The store is just off the Pacific Coast Highway, near the famed Malibu Lagoon State Beach. It will open on July 4th and will carry Kith’s in-house, collaborative apparel, accessories, and footwear for men, women, and kids. Customers will also be able to enjoy an in-shop Kith Treats bar.

The flagship facade displays a dark color palette, with dark cedar siding and brass Kith signage. Guests are greeted with a light, calming atmosphere reflective of the store’s sunny beach setting. The space is elevated with light travertine floors & walls, rosa aurora counters, light ash wood, and mint-colored velvet curtains. Greenery is delicately placed throughout to add more life to the area. The Kith Treats bar continues the calming and elevated feeling with white statuario marble walls and floors, rosa aurora marble countertops, custom stainless steel bar stools, and ash wood headers.

Kith Treats will reintroduce the Caramel Soba Cha Swirl in collaboration with Nobu to celebrate its new Malibu location. The limited-edition special showcases the esteemed Japanese culinary group’s signature Soba Cha Brownie infused with Kith Treats’ signature vanilla ice cream with various intricate flavors, creating a noteworthy, balanced dessert. The Caramel Soba Cha Swirl will be served exclusively at Kith Malibu for a limited time.

To commemorate the opening of this new flagship, Kith partnered with New Balance to redesign the MS 1300 and MT 580 in Kith-exclusive hues. Each style is crafted with a canvas upper and suede overlays with leather accents. They feature the classic ‘N’ New Balance logo on the lateral sides and ‘1300’ and ‘580’ branding on the tongues. These models will be released on July 4th at Kith Malibu, on,, and the Kith App.

Kith also created a unique capsule of apparel, accessories, and lifestyle products inspired by Malibu’s beach setting. The capsule comprises vintage-washed tees, crewnecks, caps, and a beach towel featuring custom Kith Malibu logos and beach motif graphics like waves, shells, and sunsets.