KITH, COLUMBIA SPORTSWEAR, SOUTH2 WEST8 COLLAB ON NEW COLLECTION

by Brett Edward Stout



Kith, Columbia Sportswear, and South2 West8 have combined their aesthetics on a new collaboration of outwear. The team-up takes Kith’s streetwear vibe, Columbia’s practical functionality, and South2 West8’s Japanese “tenkara” fishing and mixes them together for a unique result.

The collection blends signature Kith, and South2 West8 silhouettes with Columbia’s utility and outdoor functionality. Each piece showcases an array of all-new collaborative Kith & South2 West8 for Columbia artwork and tri-branding. Premium fabrics designed for comfort and durability are executed in every style.

The apparel offering comprises outerwear, shirting, fleecewear, pants and shorts. Standouts include the Tapestry Coaches Jacket, Multi-Pocket Jacket, Dayton Combo Pullover, Nelson Crewneck, and the Sun Deflector Long Sleeve. Crafted of paisley jacquard tapestry, the Tapestry Coaches Jacket is highlighted by all-over custom artwork alongside the exclusive Kith & South2 West8 for Columbia tri-branded logo. The Multi Pocket Jacket, offered in black and blue executions, is a functional silhouette designed to carry outdoor essentials. It has a total of 14 pockets, is crafted from durable nylon, and has a mesh lining. The Dayton Combo Pullover is a signature Kith silhouette made from 100% nylon. It is updated with a different tri-branded logo that features the Kith logo in South2 West8 typography. The Nelson Hoodie is another classic Kith silhouette. Executed in three colorways and crafted from heavyweight fleece, this style features Kith & South2 West8 and Columbia co-branding at the chest and tri-branding on the back & sleeve cuff. The Deflector Long Sleeve, crafted of all-over Kith Monogram sublimation printed polyester, features a microfiber sunglass cloth panel at the interior and artwork printed across the chest. It is embedded with Columbia’s signature Omni-Freeze™ ZERO ICE technology—featuring industry-leading touch and sweat-activated cooling that keeps you comfortable and dry in prolonged heat.

Kith & South2 West8 for Columbia was released Friday, March 14th, at Kith shops and on Kith.com, CA.Kith.com, EU.Kith.com & the Kith App.