KITON LAUNCHES A TRIFECTA FOR 2025
For summer 2025, Kiton has crafted an immersive experience with a trilogy of experiential projects titled “Tender to Summer”. Three destinations, a collaboration with nautical company SACS on a maxi-Rib, a KNT Yacht capsule, and a new boutique on Porto Cervo’s prestigious Waterfront.
“In an era when excellence is no longer confined to the product alone, we felt the need to broaden our presence beyond the wardrobe. It’s about crafting spaces and rituals that reflect our idea of beauty. This is not a branding exercise, it’s a move consistent with our brand’s ethos. We’re following our client through the natural rhythm of their summer journey, from sea to shore, accompanying them through the spaces they inhabit and in the time they claim for themselves. Our clients value their quality of life and the freedom to choose how to spend each moment,” says Kiton CEO Antonio De Matteis.
Anchoring the “Tender to Summer” project, an exclusive collaboration with SACS, the world-renowned Italian leader in high-performance maxi-RIBs, on a version of the Strider 13, the most successful boat in the nautical company’s range. The interiors are tailored with bespoke Kiton KNT’s furniture and upholstery.
“Bringing together the power and dynamism at sea of the Strider with Kiton’s classic elegance was a complex but fascinating challenge. With the SACS Strider 13, I set out to distill the entire stylistic essence of the KNT Yacht capsule, from the interplay of sandy hues flowing into the crisp white of this refined maxi-Rib, to the textured details that echo the collection’s materials. The design is further elevated by a distinctive trim that runs along the tubular frame, a subtle nod to Kiton’s signature woven selvage, and punctuated by the capsule’s red circular emblem, delicately placed throughout the vessel,” says Christian Grande.
A dedicated KNT Yacht capsule will celebrate the partnership with SACS. The color scheme will echo the custom Strider 13. Natural linen Bermuda shorts and wide-leg trousers are paired with full-zip sweaters, ultrafine cotton poplin shirts with graphic motifs, ultralight nylon windbreakers and anoraks, preppy vests, and classic boat shoes.
Completing the summer trip is a new Kiton boutique pop-up in Porto Cervo, opening on June 28th and running through September 10th.
Located along the renowned Waterfront promenade, the 50-square-meter space captures the essence of a Mediterranean retreat, complete with a bespoke resort feel. The new boutique, the brand’s first in Sardinia, will anchor of Kiton’s high-summer concept.
