Klarna Acquires Platform That Connects Content Creators And Retailers

In a move that further expands its roster of retail marketing services, Klarna announced on Tuesday that it acquired Apprl, a platform that facilitates collaborations between creators and retailers. The Apprl acquisition allows Klarna’s retail partners to work with creators on shoppable content and measure campaign results, the company said. For Klarna, the Apprl acquisition offers the payments platform a chance to “create an enriching and informative shopping experience for consumers everywhere while accelerating retailer growth,” Klarna CEO Sebastian Siemiatkowski said in a statement. Read more at Retail Dive.