Have you thought about Kmart lately? What about Wet Seal or American Apparel? In fact, we know that you probably haven’t, because online searches for those and other legacy retail brands have been declining significantly over the past three years. That’s according to new data from SEMrush, an analytics firm that measures Google searches. After news broke earlier this month that Macy’s plans to close 125 stores, SEMrush took a look at its internal data to see if there is a correlation between physical store closures and declining search interest. It turns out there is. It’s not a perfect measure, of course—Google search volume can be influenced many factors, including media coverage, stock movements, sales, or what have you. Read more at Fast Company.