KNOT STANDARD ENTERS LOS ANGELES MARKET WITH NEW SHOWROOM
Custom menswear brand Knot Standard is marking its arrival to the Los Angeles market with a new showroom as part of its ongoing strategic expansion plan.
Located in the heart of West Hollywood, at the corner of La Cienega and Melrose, the new showroom is joining a neighborhood full of complementing luxury shops. The Knot Standard space has an adjacent outdoor patio for customers to enjoy, is dog-friendly and is just a short walk from the Melrose Place Sunday Farmers market.
“As we continue to grow the business, Los Angeles – a market known for its wide range of retail experiences and many flavors of style – was the clear next step,” said John Ballay, co-founder and CEO of Knot Standard. “The LA customer aligns incredibly well with our business, as we provide a unique custom product and experience, built around an individual’s lifestyle. At Knot Standard we focus on the highest level of customer engagement, both in terms of product offering and the service expertise. We are excited to bring this to life in West Hollywood, giving our West Coast customers stylish casual options that reflect the Los Angeles seasons.”
This expansion comes on the heels of a variety of strategic moves by the brand including the launch of a refreshed website experience, a partnership with New York City Football Club, the expansion and relaunch of their new San Francisco showroom and further expansion plans for 2019.