by Stephen Garner

Project VegasFollowing the successful run of Project and MRket tradeshows in New York, Project Las Vegas will open next week with compelling educational conversations and forward-thinking tech activations. The show will open at Mandalay Bay Convention Center on Monday, August 15 and will run through Wednesday, August 17.

This season, MRket, Vanguards Gallery, Project, The Tents, Project Women’s, CurveNV, The Collective and PoolTradeShow will run simultaneously under one roof. With a single badge, guests will have access to all shows under the extensive MAGIC umbrella for an all-encompassing shopping experience.

Along with the new format of the floor, and under the direction of president of men’s Erik Ulin, Project Las Vegas will provide exhibitors, retailers and buyers with opportunities to experience new, interactive components that offer insight into the future of fashion and wholesale industries.

One example will be partnering with trend forecasting service WGSN, in conjunction with DeSL, a Fashion PLM and augmented reality service. Together, WGSN and DeSL will invite guests to immerse themselves in six holographic experiences, juxtaposing their real-world environments with virtual spring/summer ’17 menswear trends. The augmented reality environments will include: 90’s Sport, Neo-Vintage, Modern Utility, Relaxed Tailoring, Retro Resort and Rebel Remix.

“We’re excited to continue our partnership with WGSN to explore upcoming trends and visualizing them through The Edit,” says Ulin. “Along with all the exciting new and returning brands in Project and The Tents, we are happy to also launch a new initiative with its own area on the show floor, P1V0T, which will highlight technology companies focused on solving the pain points of the fashion industry. We aim to continue this initiative moving forward, and to combine it with valuable insights from industry experts.”

Project Las Vegas Tents
Other panels include: “Adriano Goldschmied Unthreaded – A Discussion on the Innovation of Denim”, in partnership with Mavi Jeans and denim legend Adriano Goldschmied who will discuss the past, present and future of denim; and “How Tech Is Controlling Consumer Behavior”, in partnership with ISKO, and moderated by WGSN’s Menswear Editor, Jian DeLeon.

“For this show, we are hosting a number of panels with tech, denim and industry power players including P1V0T, ISKO, Mavi and Adriano Goldschmied. The team has put a tremendous amount of work in creating an exciting show and we look forward to welcoming all of you there,” Ulin concludes.

Additionally, MRket will bring some of its greatest brands to life with fashion presentations on August 15, the first day of the show. Barbour will show at 10:30am; the Best of Italy, a showcase of Italian design, will present at noon; and Michael Macko, editor-at-large with MR Magazine, will style his favorite pieces together in a final presentation at 1:30pm.

And, as always, the team has set up an opening night event to celebrate the kick-off of Las Vegas market. On Monday, August 15, Project will host the official after party at Marquee Nightclub featuring a performance by rapper Wiz Khalifa at The Cosmopolitan hotel from 10:30pm to sunrise. (P.S. – Don’t forget to bring your show badge to get in the door and for open bar from 10:30pm to 11:30pm.)

Stay tuned to MR-Mag.com for everything you need to know to get you through Vegas market.