KOHL’S TO BE EXCLUSIVE RETAIL SPONSOR OF THE OSCARS
Kohl’s has announced, for the first time, it will be the exclusive retail sponsor of the Oscars, airing February 28, live on ABC. Leveraging the cultural backdrop of the event, Kohl’s digitally-led campaign will feature the company’s expansive product assortment across home, beauty and fashion, while helping families enjoy the little moments that make life wonderful.
Kohl’s is partnering with actress and comedian, Vanessa Bayer and party-planner-for-the-stars, Mindy Weiss, to design the perfect viewing party. Viewers are encouraged to check out @Kohls on Pinterest, Twitter, Facebook, and Instagram, for Oscar-party inspiration leading up to the event.
“The Oscars will be a major brand moment for Kohl’s,” said Will Setliff, Kohl’s executive vice president of marketing. “The program is one of the highest viewed broadcast events of the year and will introduce Kohl’s, on a bigger, more prominent stage, to new customers while also connecting with our core demographic. Kohl’s is taking a unique approach, including an engaging social campaign, to break through the excitement of the Oscars – one that I’m confident will be memorable and well-represent all that Kohl’s stands for.”
The month-long campaign, which kicks off today, focuses on genuine moments of gratitude and celebration of #AllTheGoodStuff in everyday life. Viewers are invited to share their own stories of appreciation for a chance to have their tweets read live on Oscars night by Vanessa Bayer at Kohl’s exclusive live viewing party or to appear in a montage featuring the best appreciation videos submitted by fans across the country.
Kohl’s will continue the conversation around #AllTheGoodStuff as it re-launches Sonoma Goods for Life, Kohl’s largest private brand, in early March and continues its focus on active and wellness.
